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ABOUT ME

I'm a passionate, creative and lively cultural manager, academic and author with over 16 years of experience in Cultural and Creative Industries (CCIs). As a cultural affairs professional and a performing arts manager, I have extensive experience in managing events and projects in Bucharest and Rome, two dynamic cities.

 

My senior expertise in arts administration has been honed through high-profile roles in both the public and private sectors. This has enabled me to collaborate with top-tier international institutions in performing arts management and international cultural affairs. Some of these include the China Shanghai International Arts Festival, Teatro dell’Opera di Roma, “George Enescu” International Festival and Competition (Bucharest), Teatro dell’Opera “La Fenice” (Venice), Accademia Nazionale di Santa Cecilia (Rome), BOZAR (Brussels), Sadler’s Wells (UK), U.S. Embassy to Italy, European Commission (representation to Italy), and the Italian Ministry of Foreign Affairs (Diplomatic Institute - D.G.R.O.).

I specialize in managing large-scale performances and have been involved in the production and organization of various events over the years. These include Sarah Brightman’s The Harem World Tour in Bucharest, which drew an audience of over 20,000, and the Rome New Year’s Day Parade, an international event that annually involves more than 1,000 participants. This event is a collaboration with Destination Events (London) and Youth Music of the World (USA). Another notable project is “101 pianists”, a unique social musical event that I organized in collaboration with the Lang Lang Foundation, “Santa Cecilia” Music Conservatoire, and Accademia Nazionale di S. Cecilia in Rome. This performance engaged 100 young pianists alongside the world-renowned Lang Lang.

 

As a visiting professor and lecturer, I have collaborated with various academic institutions and universities around the world, such as: Rome Business School (Italy), Royal Conservatoire in Den Haag (Holland), IULM University in Milan (Italy), University of Rome 2 “Tor Vergata” (Italy), Santa Cecilia Music Conservatoire in Rome (Italy), Benedetto Marcello Conservatoire in Venice (Italy) and more. Additionally, I have served as an education expert on various examination boards, appointed by the Italian Ministry of Education, University and Research (MIUR), “Santa Cecilia” Music Conservatoire in Rome and the Italian National Committee for the Practical Learning of Music under the High Patronage of the President of the Italian Republic, Sergio Mattarella.

I have been a Resident Fellow of the Romanian Ministry of Foreign Affairs and Romanian Ministry of Education and Research at Accademia di Romania in Roma, and I have received various international research fellowships and grants from the Italian Ministry of Foreign Affairs, European Festivals Association (Brussels), The Asia-Europe Foundation - ASEF (Singapore), “Santa Cecilia” Music Conservatoire in Rome, Fondazione Terzo Pilastro Internazionale (Italy) and others. Currently, I’m Alumna of the European Music Council (Bonn) and International Music Council (Paris) - two of the largest international networks of organizations operating in the music sector. Furthermore, I’m Alumna of Stiftung Mercator (Essen) - one of Germany’s leading foundations and TÜSİAD (Istanbul) - Turkey’s top business organization, project under the patronage of the EU High Representative for Foreign Affairs.

Alexandra Solea

Alexandra Solea, Ph.D

PERFORMING ARTS MANAGER

Email:

ABOUT
EXPERIENCE

2021-present

International Relations Associate

TRG ARTS - The Results Group for the Arts

TRG Arts is an international, data-driven change agency consulting with arts and cultural executive leaders, marketers, and fundraisers on a patron loyalty-based approach to increasing sustainable revenue. Experts in the arts sector for 25 years, TRG Arts has earned a reputation unsurpassed for achieving results and building successful business models for non-profit and commercial arts and cultural organizations. TRG Arts is an industry pioneer in areas including audience loyalty development, membership and the subscription model, and dynamic pricing. TRG Arts believes in the transformative power of arts and culture, and that positive, profound change in the business model of arts organizations can lead to artistic innovation and the ability to inspire entire communities.

2017-present

Director of the MA Program in Arts and Culture Management

ROME BUSINESS SCHOOL

The Rome Business School is a managerial training and research institute of excellence. The school strives to join the academic world of knowledge with the practical world of business by providing advanced managerial training courses for international students. With the goal to train entrepreneurs, managers, and business professionals to a level of excellence in their specialized competencies, graduates are equipped with an ethical approach in the development of economics. Programs offered at the Rome Business School cover the most advanced courses in management and business to give students insight on the latest trends in the business world. 

2020- present

Cultural Advisor

2019- present

Co-Founder&Operations Manager

CONNEXION Festival Rome

Connexion Festival Rome is an annual event organized in Rome, powered by Rome Business School, in collaboration with the Municipality of Rome (Dipartimento Sport e Politiche Giovanili) and Palazzo delle Esposizioni, featuring an international exhibition with artists from more than 30 countries worldwide, as well as talks, workshops, live broadcasts, and prizes. 

Connexion Festival aims to be one of the city’s major collaborative events between artists, public and private institutes, universities, cultural managers, and professionals based in Rome. A multi- dynamic community of people linked to create a vibrant international scene in one of the world’s most culturally prestigious centers. A yearly appointment to discuss delicate issues affecting the world of business, academia, politics, nature, and culture.

2017- present

Mentor

United Nations Alliance of Civilizations (UNAOC)

The United Nations Alliance of Civilizations (UNAOC) was established in 2005, as the political initiative of Mr. Kofi Annan, former UN Secretary-General and co-sponsored by the Governments of Spain and Turkey. A High-Level Group of experts was formed by Mr. Annan to explore the roots of polarization between societies and cultures today, and to recommend a practical programme of action to address this issue. The United Nations Alliance of Civilizations High Representative and Secretariat are based and operating from New York. The Alliance maintains a global network of partners including states, international and regional organizations, civil society groups, foundations, and the private sector to improve cross-cultural relations between diverse nations and communities.

2014- present

Executive Director&Founder

SOLÈART Management Rome, Italy

Solèart Management is an international cultural management organization, that has as main purpose the development of projects in the field of cultural management, touring activity, dance, festivals, events and cultural consulting field. The projects and events are developed in collaboration with distinctive international partners, always trying to break new ground.

Solèart promotes the exchange of artists at national and international level through scouting activity and organization of auditions and concerts. Likewise, the agency aims the high level training of young artists, having as premises the preparation, administration and dissemination of art, with special interest towards music.

2021-present

TRG ARTS - The Results Group for the Arts, USA

International Relations Associate

TRG Arts is an international, data-driven change agency consulting with arts and cultural executive leaders, marketers, and fundraisers on a patron loyalty-based approach to increasing sustainable revenue. Experts in the arts sector for 25 years, TRG Arts has earned a reputation unsurpassed for achieving results and building successful business models for non-profit and commercial arts and cultural organizations. TRG Arts is an industry pioneer in areas including audience loyalty development, membership and the subscription model, and dynamic pricing. TRG Arts believes in the transformative power of arts and culture, and that positive, profound change in the business model of arts organizations can lead to artistic innovation and the ability to inspire entire communities.

2017-present

Program Director of the Specialized MA in Arts&Culture Management and Executive MA in Gestione dell'Arte e dei Beni Culturali

ROME BUSINESS SCHOOL (Planeta Formación y Universidades), Rome Italy

The Rome Business School is a managerial training and research institute of excellence. The school strives to join the academic world of knowledge with the practical world of business by providing advanced managerial training courses for international students. With the goal to train entrepreneurs, managers, and business professionals to a level of excellence in their specialized competencies, graduates are equipped with an ethical approach in the development of economics. Programs offered at the Rome Business School cover the most advanced courses in management and business to give students insight on the latest trends in the business world. 

2020- present
ISM ARTS&CULTURE, Vancouver BC Canada

Cultural Advisor

Creating community opportunity at the intersection of New Media, Curation and Education by bringing together curators, audiovisual artists, designers, writers and educators to support game-changing initiatives that pursue knowledge production, meaning, innovation and impact. Supporter of Together Vs. Virus, the Canada-wide online hackathon against COVID-19 in a collective effort with incubators, universities and organizations across Canada to facilitate the development of cross-disciplinary solutions that can help Canada show solidarity and emerge stronger from the difficult situation caused by the pandemic. Supporter of UCOT, the only platform in the world with a sole purpose of addressing the Unintended Consequences of Technology.

2019- present

Co-Founder&Operations Manager

CONNEXION Festival, Rome Italy

Connexion Festival Rome is an annual event organized in Rome, powered  by Rome  Business  School, in collaboration with the Municipality of Rome (Dipartimento Sport e Politiche Giovanili) and Palazzo delle Esposizioni, featuring an international exhibition with artists from more than 30 countries worldwide, as well as talks, workshops, live broadcasts, and prizes. 

Connexion Festival aims to be one of the city’s major collaborative events between artists, public and private institutes, universities, cultural managers, and professionals based in Rome. A multi- dynamic community of people linked to create a vibrant international scene in one of the world’s most culturally prestigious centers. A yearly appointment to discuss delicate issues affecting the world of business, academia, politics, nature, and culture.

2017- present

Mentor

United Nations Alliance of Civilizations (UNAOC), New York USA

The United Nations Alliance of Civilizations (UNAOC) was established in 2005, as the political initiative of Mr. Kofi Annan, former UN Secretary-General and co-sponsored by the Governments of Spain and Turkey. A High-Level Group of experts was formed by Mr. Annan to explore the roots of polarization between societies and cultures today, and to recommend a practical programme of action to address this issue. The United Nations Alliance of Civilizations High Representative and Secretariat are based and operating from New York. The Alliance maintains a global network of partners including states, international and regional organizations, civil society groups, foundations, and the private sector to improve cross-cultural relations between diverse nations and communities.

2014- present

Executive Director&Founder

SOLÈART MANAGEMENT, Rome Italy

Soléart Management is an international cultural management organization, that has as main purpose the development of projects in the field of cultural management, touring activity, dance, festivals, events and cultural consulting field. The projects and events are developed in collaboration with distinctive international partners, always trying to break new ground.

Soléart promotes the exchange of artists at national and international level through scouting activity and organization of auditions and concerts. Likewise, the agency aims the high level training of young artists, having as premises the preparation, administration and dissemination of art, with special interest towards music.

EXPERIENCE

EDUCATION

Education
2023-2024

Cert of Specialization in Leadership & Management

Harvard Business School
Harvard University, Cambridge, MA (USA)

2021-2023

Cert of Specialization in Entrepreneurship&Innovation

Harvard Business School
Harvard University, Cambridge, MA (USA)
2020-2021

PG Cert Teaching in Higher Education

Harvard University, Cambridge, MA (USA)
The Derek Bok Centre for Teaching and Learning

2019-2020

Master's Degree

Management of artistic and cultural heritage (MaRAC)

IULM University of Milan, Italy
Libera Università di Lingue e Comunicazione IULM
2008-2012

PhD in History and analysis of musical cultures

“La Sapienza” University of Rome, Italy
Faculty of Letters and Philosophy
2010-2013
Conservatorio di Musica “Santa Cecilia” di Roma, Italia

Master's Degree

Music Management (summa cum laude)

2006-2010

Conservatorio di Musica “Santa Cecilia” di Roma, Italia

Bachelor's Degree

Musicology (summa cum laude)

2005-2006

Master's Degree

Musicology (summa cum laude)

National University of Music in Bucharest, Romania
Faculty of Musicology, Composition and Music Pedagogy
2000-2005

Bachelor's Degree

Music Pedagogy - Specialization Piano

National University of Music in Bucharest, Romania
Faculty of Musicology, Composition and Music Pedagogy
1996-2000
“Grigore Moisil” National College in Bucharest, Romania

High-School Degree

Mathematics-Physics

EXPERTISE

EXPERTISE

International Relations

Performing Arts Management

Events Management

Creative entrepreneurship

Arts Consultancy

Production Management

PUBLICATIONS

Publications
Libro

Global Arts Leadership in the Digital Age: Voices from the World’s Major Art Industries

by  Alexandra Solea (Editor), Giosuè Prezioso  (Editor)

Cambridge Scholars Publishing, 2023

Libro
Libro
Libro

“L’Oratorio S. Francesca Romana: Elementi Stilistici ed Estetici Barocchi”, 

Ephemeris Daco-romana, vol. XV, 

Academia Romana, Bucuresti, 2013

“Being an artist manager in the global era”, 

Curriculum design & development Handbook: Joint master programme on Early music small ensembles 

Universitatea Nationala de Muzica,

Bucuresti, 2018

Imagine Maths 4. Between Culture and Mathematics

by Emmer Michele (Editor), Abate Marco (Editor), Villarreal Marcela (Editor)

Unione Matematica Italiana, 2015

ORGANIZATIONS

Institutional positions

EVENTS

Events
  • Navigating the rhythms of Music Industry
    Navigating the rhythms of Music Industry
    mar 19 dic
    conferenza online
    19 dic 2023, 13:30 – 15:30
    conferenza online
    19 dic 2023, 13:30 – 15:30
    conferenza online
    17th Sharif Policy Research Institute (SPRI) Conference
  • Classical Me
    Classical Me
    sab 04 nov
    Timișoara
    04 nov 2023, 10:00 – 06 nov 2023, 18:00
    Timișoara, Strada Mărășești 1-3, Timișoara 300086, Romania
    04 nov 2023, 10:00 – 06 nov 2023, 18:00
    Timișoara, Strada Mărășești 1-3, Timișoara 300086, Romania
    Arts Management&Leadership in the Digital Age
  • Classical Me
    Classical Me
    sab 04 nov
    Timișoara
    04 nov 2023, 10:00 CET – 06 nov 2023, 18:00 CET
    Timișoara, Strada Mărășești 1-3, Timișoara 300086, Romania
    04 nov 2023, 10:00 CET – 06 nov 2023, 18:00 CET
    Timișoara, Strada Mărășești 1-3, Timișoara 300086, Romania
  • Clout Culture Conference
    Clout Culture Conference
    gio 07 set
    Budapest
    07 set 2023, 16:00 – 20:00
    Budapest, Budapest, Hungary
    07 set 2023, 16:00 – 20:00
    Budapest, Budapest, Hungary
  • Grammy U Mentorship
    Grammy U Mentorship
    mer 01 mar
    Los Angeles
    01 mar 2023, 19:00
    Los Angeles, Santa Monica, CA 90404, United States
    01 mar 2023, 19:00
    Los Angeles, Santa Monica, CA 90404, United States
  • Perspective creative și inovative în managementul cultural
    Perspective creative și inovative în managementul cultural
    mar 15 nov
    Cluj-Napoca
    15 nov 2022, 13:00 – 15:00
    Cluj-Napoca, Strada Sextil Pușcariu 1, Cluj-Napoca 400111, Romania
    15 nov 2022, 13:00 – 15:00
    Cluj-Napoca, Strada Sextil Pușcariu 1, Cluj-Napoca 400111, Romania
  • Classical ME: Education in the classical music sector
    Classical ME: Education in the classical music sector
    sab 29 ott
    Timișoara
    29 ott 2022, 15:30
    Timișoara, Strada Mărășești 1-3, Timișoara 300086, Romania
    29 ott 2022, 15:30
    Timișoara, Strada Mărășești 1-3, Timișoara 300086, Romania
  • BC Startup Showcase: Black Entrepreneurs - Discovery Foundation's Regional Investment Readiness Program
    BC Startup Showcase: Black Entrepreneurs - Discovery Foundation's Regional Investment Readiness Program
    gio 27 ott
    Vancouver
    27 ott 2022, 12:00
    Vancouver, Vancouver, Columbia Britannica, Canada
    27 ott 2022, 12:00
    Vancouver, Vancouver, Columbia Britannica, Canada
  • Music as a tool to impact the world
    Music as a tool to impact the world
    lun 25 lug
    Fivizzano
    25 lug 2022, 15:00 – 16:30 CEST
    Fivizzano, 54013 Fivizzano MS, Italia
    25 lug 2022, 15:00 – 16:30 CEST
    Fivizzano, 54013 Fivizzano MS, Italia
  • 2022 Innovation Exchange Residence - Global Leaders Program
    2022 Innovation Exchange Residence - Global Leaders Program
    lun 13 giu
    Palm Beach
    13 giu 2022, 10:00 – 17 giu 2022, 10:00
    Palm Beach, Palm Beach, Florida, Stati Uniti
    13 giu 2022, 10:00 – 17 giu 2022, 10:00
    Palm Beach, Palm Beach, Florida, Stati Uniti
  • Start-up studio talks: Management artistic
    Start-up studio talks: Management artistic
    ven 19 nov
    Webinar
    19 nov 2021, 10:00 CET
    Webinar
    19 nov 2021, 10:00 CET
    Webinar
  • Promoting unity in diversity: 30 min with Alexandra Solea
    Promoting unity in diversity: 30 min with Alexandra Solea
    dom 14 nov
    Webinar
    14 nov 2021, 09:00
    Webinar
    14 nov 2021, 09:00
    Webinar
  • Arts Leadership Workshop
    Arts Leadership Workshop
    gio 01 lug
    Bielsko-Biała
    01 lug 2021, 14:00 – 15:00 CEST
    Bielsko-Biała, Teodora Sixta 5, 43-300 Bielsko-Biała, Polonia
    01 lug 2021, 14:00 – 15:00 CEST
    Bielsko-Biała, Teodora Sixta 5, 43-300 Bielsko-Biała, Polonia
  • Innovation Exchange 2021 Residency
    Innovation Exchange 2021 Residency
    dom 27 giu
    Bielsko-Biała
    27 giu 2021, 10:00 CEST – 03 lug 2021, 14:00 CEST
    Bielsko-Biała, Teodora Sixta 5, 43-300 Bielsko-Biała, Polonia
    27 giu 2021, 10:00 CEST – 03 lug 2021, 14:00 CEST
    Bielsko-Biała, Teodora Sixta 5, 43-300 Bielsko-Biała, Polonia
  • Rebound: EU Arts Leadership Summit
    Rebound: EU Arts Leadership Summit
    mer 26 mag
    Webinar
    26 mag 2021, 15:00 – 17:00 CEST
    Webinar
    26 mag 2021, 15:00 – 17:00 CEST
    Webinar
    https://trgarts.com/rebound-eu
  • Perspective creative și inovative în managementul cultural
    Perspective creative și inovative în managementul cultural
    mer 19 mag
    National University of Music Bucharest
    19 mag 2021, 10:00 CEST
    National University of Music Bucharest, Strada Știrbei Vodă 33, București 010102, Romania
    19 mag 2021, 10:00 CEST
    National University of Music Bucharest, Strada Știrbei Vodă 33, București 010102, Romania
  • Sound Cities:  Community Music Ecosystems II
    Sound Cities:  Community Music Ecosystems II
    mer 27 gen
    Webinar
    27 gen 2021, 19:00 EET – 28 gen 2021, 15:20 EET
    Webinar
    27 gen 2021, 19:00 EET – 28 gen 2021, 15:20 EET
    Webinar
  • Sound Cities: Community Music Ecosystems
    Sound Cities: Community Music Ecosystems
    lun 18 gen
    Webinar
    18 gen 2021, 19:00 EET
    Webinar
    18 gen 2021, 19:00 EET
    Webinar
    KICK-OFF Session.

GALLERY

Gallery
CONTACT
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